Launched the latest virtual mobile operator in the Northern Macedonian market, Albafone is set to target a specific audience: a large percentage of Albanian speaking population in the country. As such, Albafone urges it’s potential customers to Speak Albanian (Fol shqip), which is the motto of the company.
We also produced a corporate TV commercial featuring two prominent Albanian faces from Northern Macedonia, who play with the verses of a famous Albanian poet, Gjergj Fishta, as well as the website.
Creation of the campaign for Albafone Speak free for 2 weeks, by paying only 100 denars for unlimited talktime lasting two weeks
The campaign comprised of a TV advert, promotional materials in the shape of leaflets and door hangers, as well as the online Facebook game, called Fërrc mërrc, which was greatly received.
Creation of the festive campaign, inviting people to call for free anywhere in Albanian speaking countries, as well as offering super-cheap roaming rates in Northern Macedonia for neighbouring countries, celebrating the 28 November, National Independence Day.