Modern Technology | KARROTA

U rritëm bashkë me klientët, të cilëve vazhdojmë t'u japim dashuri me punën më kreative nga zyrat në Prishtinë dhe Tiranë, së shpejti edhe në Londër.

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Al-Tek

U rritëm bashkë me klientët, të cilëve vazhdojmë t'u japim dashuri me punën më kreative nga zyrat në Prishtinë dhe Tiranë, së shpejti edhe në Londër.

BrandingDigital ServiceLifestyle
Modern Technology

Created for Al-Tek with Dedication | 2021

Al-Tek is an engineering company established in 2005, with long experience in heating-cooling system, energy audits and different engineering projects.

Al-Tek created a new identity, which was embraced by the audience very naturally and smoothly since we just remodelled the old logo by giving it a more modern image. This re-design was done based on the previous image of the company, but now with a completely new and creative approach. The letter A and the letter T merges to create a single symbol.

Colours play a very important role in the communication of the brand to the audience, because they have an impact on our emotions and perceptions.

So the main colours of the brand are red and green.

Red represents love as an inexhaustible source of life, joy, and other positive emotions. Red is also perceived as a bold colour, that represents energy, enthusiasm, sensitivity, romance, strength, and fire.

Green represent nature, that is part of our daily lives and plays a very important role in everyone’s life. Also, green symbolizes balance, and is a symbol of prosperity and freshness.

Using these colours and the new modern symbol we have created some aesthetically pleasing and market competitive brand goods.

The website was created based on the importance of online presence, with a special focus on the functions of the website.

Posts on social networks have a creative and promotional approach but at the same time very informative too, both for the company as a whole and for each product and its specific functions.