Burger King entered the Kosovar market in late 2019. We were selected to mark the launch and follow its growth in the market.
After a successful launch described further below, our next challenge was to introduce the crispy chicken wrap, a novelty for Burger King. The campaign started with a teaser message, revealing the product in the social media for 6 days prior to launching.
We then broadcasted a TV commercial with our protagonist falling in love at first bite, followed through various printed outdoor materials, as well as social media.
The campaign started off with a series of Coming Soon teasers in social media, building the anticipation of long awaited Whooper in town.
It started off with the Peekaboo animation and a series of Instagram and Facebook posts announcing the opening of the first restaurant with the #ShkepeFjalen (#SpreadTheWord) hashtag.
We then produced a range of short animated videos introducing Burger King to Kosovar audience, using a timeline of BK’s journey across the world, followed by videos about the quality, values and importance of sharing a Whopper with friends.
Following the surprisingly great demand, Burger King opened more restaurants than anticipated within its first year of operation, introducing the drive-thru.
Throughout the entire time, we produced short animated videos for various offers.
We produced all the menu boards and respective materials required for every restaurant, as well as promotional materials, including fridge magnets with catchy quotes.
