Electricity is a Product | KARROTA

U rritëm bashkë me klientët, të cilëve vazhdojmë t'u japim dashuri me punën më kreative nga zyrat në Prishtinë dhe Tiranë, së shpejti edhe në Londër.

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KEK

U rritëm bashkë me klientët, të cilëve vazhdojmë t'u japim dashuri me punën më kreative nga zyrat në Prishtinë dhe Tiranë, së shpejti edhe në Londër.

CampaignsDesign Fin-TechPublic
Electricity is a Product

Created for KEK with Love | 2007

We were asked to produce a campaign to make consumers aware that non-payment and illegal connections are wrong and can be punishable. At the same time, making people aware that by paying regularly and not stealing electricity means there will be more available for everyone else.

Electricity was presented as a product, similar to other products people buy in supermarkets. The idea was to represent electric energy as something that one can touch and feel, in order to make it more real to the consumer. The campaign would provide detailed information as to how important paying for and saving electricity is and how the more compliant people are, the better for everyone.

The slogan for this campaign was Edhe rryma është produkt që blehet. Paguaje që ta kesh (Electricity, too, is a product you buy. Pay it to have it!).

The entire campaign was launched through a range of services: Two strong TV commercials, for paying and saving, posters, billboards, flyers, radio adverts, stickers, newspaper adverts and website.