We were asked to produce a print campaign to increase the consumption of packaged milk in the Albanian market, as well as raise the awareness about the advantages of using milk in carton, as opposed to loose milk, which was consumed at around 90% of the cases in this market – one of the highest in the region.

We developed a straightforward concept, named Drink Milk From Carton as an outdoor and print campaign for Tetra Pak, presenting five reasons why it is healthier to drink milk from carton, using colourful and lively imagery to best describe the healthy characteristics of packaged milk. It consisted of posters, city lights, brochures and leaflets, distributed across the country.