A Butterfly With a Heart | KARROTA

U rritëm bashkë me klientët, të cilëve vazhdojmë t'u japim dashuri me punën më kreative nga zyrat në Prishtinë dhe Tiranë, së shpejti edhe në Londër.

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Vala

U rritëm bashkë me klientët, të cilëve vazhdojmë t'u japim dashuri me punën më kreative nga zyrat në Prishtinë dhe Tiranë, së shpejti edhe në Londër.

BrandingCampaigns Fin-TechService
A Butterfly With a Heart

Created for Vala with Love | 2008

Vala remains the largest mobile telephony in the country to this day, largely due to its timely rebranding and complete image reconstruction.

A gigantic public company with a monopoly in telecommunications industry at the time, its image wasn’t the most popular among consumers, who were eager to see the second, more affordable mobile telephony, enter the market.

Faced with a threat of losing the majority of its clients to the competition in arrival back in 2007, we engaged in a bold transformation of Vala 900 from conservative and outdated, to a modern and consumer-oriented brand, reshaping not only its visual image, but an entire array of services, from pricing and package deals, to customer support.

Until recently, this was the biggest brand transformation in the country, both in scope and budget, resulting with a minimal loss upon facing the competition shortly after.


Corporate Image

Simplifying its name from Vala 900 to just Vala, we produced a new, modern and playful corporate image, retaining company’s name and presence, whilst giving it a youthful feel using the letter V to represent a butterfly, a heart or a flip mobile phone.

An array of products was designed and produced, including concept and production of TV commercial, billboards, newspaper ads, brochures, leaflets, calendars, stickers, SIM Cards, scratchcards, merchandise and many other branded materials, making it one of the strongest brands in Kosova today.


Keeping You Covered

Concept, design and production of TV commercial, outdoor media and newspaper ads for Vala coverage campaign, depicting various places around Kosova where this mobile operator reaches its customers. Be it a remote mountain or simply your home, Vala is there keeping you covered.


Friends and Family

Introducing the Family & Friends service for the first time, Vala asked us to produce a campaign showing how cheap it is to talk to your closest ones with their latest offer.

We developed an idea showing a youngster using his mobile all day long, from early morning to bedtime, talking to his friends and family. In the end, when he finally hangs up, the shape of the mobile phone is imprinted on his cheek. Campaign included production of TV commercial, billboards, newspaper ads, brochures and leaflets.